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Digital Marketing Specialist Job

DATE: Apr 14, 2021

LOCATION: Lancaster, Pennsylvania, US, 17603

Company: Armstrong World Industries

Job: Marketing 

Primary location: LancasterPennsylvania 

Relocation offered: No 

Employment status: Full-Time 

Travel: 10%  


As our Digital Marketing Specialist, you will be responsible for driving multi-faceted digital marketing tactics and programs to create demand through meaningful customer focused web experiences for properties of Armstrong Ceiling & Wall Solutions. This includes email campaigns, website content, natural and paid search, personalization, multivariate testing, sales enablement, lead generation, analytics, and dashboard optimization. In addition, you will work closely with and support the Marketing Team (Digital and Communications) to bring together integrated data-driven digital tactics across the customer journey that drive business objectives.




What you'll be doing

  • Ensure website content delivers against marketing goals, providing a positive customer journey experience, and proper demand creation
  • Coordinate with Marketing Communications to translate business goals into effective campaigns
  • Develop personalization and multivariate testing initiatives to serve-up proper messaging to site visitors via targeted marketing
  • Lead the Sales Enablement program through the Showpad platform
  • Coordinate with multi-discipline teams, including Marketing and IT, to assemble high-level business requirements and oversee assigned website projects and tasks through implementation
  • Oversee our digital catalog platform for data relevance, reporting, and full-feature optimization
  • Continual evaluation of efforts for ongoing digital marketing optimization and multi-channel improvement opportunities
  • Support digital experience analyst lead with monitoring, measuring and reporting performance of all digital marketing campaigns and programs, assess against goals (ROI and KPIs), and recommend solutions to improve conversion rates
  • Lead tracking code efforts across advertising for web, social, print, and digital media
  • Support digital engagement lead with execution of email program through contact strategy (MAP), preparation, and analysis
  • Assist with strengthening the lead generation engine through connected nurture programs
  • Develop paid search and display advertising campaigns with agency partner; adhere to defined budgets
  • Research relevant keywords to optimize new site content for natural search. Provide appropriate page URLS, titles, H1 tags, and meta copy
  • Write site content, as needed, to accommodate keyword search terms and attract natural search traffic
  • Develop, follow through, and report on keyword strategies to improve search rankings


What will make you successful

  • Bachelor’s degree in Digital Marketing, Information Technology, or related field
  • 4+ years of experience in Digital Marketing, including experience with Web analytic tools, digital asset management systems, MAP, CRM and content management systems
  • Experience with digital marketing skillset surrounding personalization, multivariate testing, email, chatbots, web based development, and paid search/digital advertising
  • Understanding of optimizing content for SEO
  • Computer proficiency in MS Office (Word, Excel, PowerPoint, Project)
  • Excellent interpersonal and communication skills


Preferred Qualifications

  • Thorough understanding of web/mobile technology
  • Experience with aspects of web design
  • Multi-lingual
  • Marketing/advertising agency background and/or account management experience
  • Google AdWords Certification
  • Adobe Reports and Analytics Certification
  • Experience with Adobe suite (Target and Analytics)



Armstrong World Industries (AWI) is an equal opportunity, affirmative action employer and we value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


Accommodation statement: If you need a reasonable accommodation for any part of the employment process, please contact us by email at AWI talent acquisition and let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.


Come and build your future with us and apply today!

Nearest Major Market: Lancaster

Job Segment: Advertising, Communications, Marketing Communications, Marketing, Research