Share this Job

Senior Marketing Communications Specialist, Healthy Spaces Job

DATE: Mar 31, 2021

LOCATION: Lancaster, Pennsylvania, US, 17603

Company: Armstrong World Industries

Job: Marketing 

Primary location: RemoteRemote 

Relocation offered: No 

Employment status: Full-Time 

Travel: 20%  


Location: This is a remote based role to be located in the Mid-Atlantic states


As our new Senior Marketing Communications Specialists, you will be responsible for driving the marketing and digital communications for our Healthy space portfolio of products and solutions. This includes developing and implementing integrated marketing communications plans that support the segment growth marketing strategy to create a value proposition unmatched in the industry.


You will also develop and implement an actionable communications plan that leads to a market leadership position for Armstrong in all markets throughout North America. Elements of this plan will recognize strategic elements developed by the Healthy Spaces Market Segment Leader, including the market and competitive trends, relevant value propositions based on where the market is evolving, and multi-year marketing strategies and programs to deliver sustained year-over-year growth. In addition, you will be responsible for creating cross marketing collaboration with key communications partners across Armstrong and with external partners.


We are looking for someone who sees themselves as a dynamic, forward-thinking communications specialist driven to understand diverse customer needs and deliver effective communications strategies to help marketing and sales achieve their goals. This is an outstanding opportunity to help communicate and extend AWI’s reputation as an expert and leader in healthy indoor environments and sustainability within buildings.


Why should you join Armstrong World Industries?


Armstrong World Industries (AWI) is a leader in the design and manufacture of innovative commercial and residential ceiling, wall and suspension system solutions in the Americas. With approximately $1B in revenue, AWI has about 2,500 employees and a manufacturing network of twelve facilities.


At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces.


For more than 150 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.


We are committed to developing new and sustainable ceiling solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.



What does it mean to work at Armstrong?


It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.



By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

  • A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
  • Personal development to grow your career with us based on your strengths and interests.
  • A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe. 
  • A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. 


What you'll be doing:

  • Collaborating with the Healthy Spaces Market Segment team to develop sound, articulate communication plans which support the segment strategy, from ideas through content, copy and graphics, for a broad range of print and web/e-tactics
  • Creating marketing and digital communications campaigns that gain engagement from the market as well as traction with the sales channels to deliver portfolio sales goals
  • Build and execute effective and compelling integrated marketing campaigns to generate leads
  • Manage communications budgets against annual targets, provide monthly updates
  • Generate key metrics of marketing communications tactics to support analysis of the marketing activities.
  • Act as Armstrong’s expert in communicating to newer audiences for the Healthy Spaces segment, such as engineers, facility managers, building owners, and property managers
  • Execute clear marketing plans to generate awareness and sales leads from these audiences
  • Collaborate with marketing managers, communications specialists, digital communications, and other marcomm managers to develop and implement product and program launches
  • Work closely with creative design and production to orchestrate activities and timelines
  • Integrate with PR, social media, trade show, and advertising resources to support placement and integrate other marketing communications tactics for Armstrong solutions
  • Plan and execute specific tactics related to new Healthy Spaces audiences
  • Utilize process improvement tools to achieve results simpler, faster and better


What will make you successful:

  • Bachelor’s degree from in marketing, communications, or a related
  • 5+ years of marketing communications experience
  • Demonstrated B2B marketing communications experience and customer insights related to commercialization in the Building Products industry
  • Experience developing marketing messages for technical, performance-based solutions
  • Familiarity with e-platforms and web-based technologies
  • Experience with implementing communications tactics across print and web
  • Demonstrated ability to build relationships at various levels within an organization
  • Ability to analyze and interpret effectiveness of communications tactics with data
  • Proficient in a variety of digital marketing technologies and tools
  • Proven creative abilities/approaches to marketing approaches and messaging
  • Proficient with developing ideas and overseeing graphic design
  • Previous project management experience
  • Ability to understand CAD files, Revit, and web standard files
  • Experience with content and data management systems (Rhythmyx and eProd)
  • Fluent in MS Word, MS PPT, MS Internet Explorer, MS Excel, MS Outlook, Adobe Acrobat
  • Adobe Photoshop, Adobe Acrobat, Rhythmix/Omniture


Preferred Qualifications:

  • Knowledge of sustainability standards




Armstrong World Industries (AWI) is an equal opportunity, affirmative action employer and we value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


Accommodation statement: If you need a reasonable accommodation for any part of the employment process, please contact us by email at AWI talent acquisition and let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.


Come and build your future with us and apply today!

Nearest Major Market: Lancaster

Job Segment: Communications, Marketing Communications, Drafting, CAD, Marketing, Engineering