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Digital Content Producer (Kanopi) Job

DATE: Jan 12, 2021

LOCATION: Remote, Remote, US

Company: Armstrong World Industries

Job: E-Commerce 

Primary location: RemoteRemote 

Relocation offered: No 

Employment status: Full-Time 

Travel: 10%  

Pay grade: 8/9 


Location: Work from home position located anywhere inside the United States


AWI has recently launched our first eCommerce site which is a cutting-edge, end-to-end platform that connects facility managers, business owners and consumers with ceiling solutions. We are building a team to own, manage and grow this platform as we work to transform the building products buying experience.


Our site can be found at:


As our Digital Content Producer, you will be responsible for scaling and supporting our Kanopi brand through content generation across marketing channels like social media, Google search, the company eCommerce website, landing pages, e-mails, paid advertising, and more.


What you'll be doing:

  • Collaborate with team members to develop a content marketing calendar
  • Help identify key content marketing channels
  • Research and develop content based on consumer demand and search interest
  • Conceptualize and create fresh and compelling digital content that combines a variety of elements, including infographics, photo galleries, video, social media posts, and more
  • Engage, manage, and grows the audience on our social media platforms
  • Identify topical and relevant content to attract customers for key segments and business use cases
  • Write compelling headlines and descriptions for advertising campaigns
  • A/B test various advertising copy choices and landing pages to increase performance
  • Assist with SEO efforts on Kanopi website
  • Assure execution on assigned marketing content deliverables within the defined project plans
  • Works collaboratively with cross functional project teams


What will make you successful:

  • 3+ years relevant experience in a digital content producer role
  • Experience with social media scheduling tools (Sprout, Buffer, Facebook Business Manager or related)
  • Ability to edit and improve copy
  • Excellent time management and multi-tasking skills and
  • Ability to prioritize and re-prioritize quickly
  • Understanding B2B and B2C market segments
  • Previous experience creating content in the building materials category
  • Global knowledge and sensitivity to cultural differences.
  • Proficiency with MS Office
  • Ability to edits photos with Photoshop, Canva, or related software
  • Knowledge of SEO best practices and how to increase organic search
  • Strong creative thinking skills
  • Demonstrated experience working collaboratively across geographies and functional areas


Preferred Qualifications:

  • Bachelor’s degree in related field
  • IT technical knowledge specific to digital marketing, web design, or web performance
  • Experience with ecommerce




Armstrong World Industries (AWI) is an equal opportunity, affirmative action employer and we value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


Accommodation statement: If you need a reasonable accommodation for any part of the employment process, please contact us by email at AWI talent acquisition and let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.


Come and build your future with us and apply today!

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