Marketing Communications Specialist, Core Job

Job: Marketing 

Primary location: Lancaster, Pennsylvania 

Relocation offered: No 

Employment status: Full-Time 

Travel: 10%  

Location: Lancaster, PA. A great central location in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, great shopping, entertainment venues and restaurants.

As our Marketing Communications Specialist, Core Products, you will mainly be responsible for developing and executing marketing strategies and objectives through the use of effective marketing communications tactics. Additionally, you will also manage projects related to product and program launches, communication plans, and other related marketing communication initiatives.

Why should you join Armstrong World Industries?

Armstrong World Industries (AWI) is a leader in the design and manufacture of innovative commercial and residential ceiling, wall and suspension system solutions in the Americas. With approximately $1B in revenue, AWI has about 2,500 employees and a manufacturing network of twelve facilities.

At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces.

For more than 150 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.

We are committed to developing new and sustainable ceiling solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.

What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
• Personal development to grow your career with us based on your strengths and interests.
• A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe. 
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. 

What you'll be doing:

• Deliver yearly communications plans, from ideas through copy and graphics, for a broad range of print and web/e-tactics
• Develop and implement product and program launches. 
• Work with marketing managers, designers and production to orchestrate activities and timelines.
• Develop and execute marketing strategies and objectives by delivering effective marketing communications tactics
• Create new product and program concepts overseeing creative and commercialization tactics through implementation.
• Create, monitor, and track budgets and report spend on quarterly basis.
• Integrate with advertising resources to support placement and integrate other marketing communications tactics
• Develop communications across electronic platforms
• Assist with newsletters, direct mail, and advertising
• Implement public relations programs, press releases, online events, and social media tactics,
• Plan and execute trade show support, including preparation of materials for rep use on a local basis.
• Participate in market research and design of new specification and selection tools.
• Coordinate various marketing fulfillment duties
• Actively use process improvement tools to achieve results simpler, faster and better without negative impact on our customers or team.

What will make you successful:

• 5+ years of Communications experience
• Bachelor's degree in Communications, Journalism or similar
• Experience with e-platforms and web-based technologies
• Experience implementing communications tactics across print and web

Desired Qualifications:

• Commercial Building Products experience
• B2B experience
• Proven ability to develop ideas, oversee graphic design, and implement to support promotion/program or launch initiative in both print and web environments
• Creative abilities/approaches to messaging
• Experience in project management
• Ability to understand CAD files, Revit and web standard files
• Experience with content and data management systems (Rhythmyx and eProd)
• Fluent in MS Word, MS PPT, MS Internet Explorer, MS Excel, MS Outlook, Adobe Acrobat
• Adobe Photoshop, Adobe Acrobat, Rhythmix/Omniture

Armstrong World Industries (AWI) is an equal opportunity, affirmative action employer and we value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Accommodation statement: If you need a reasonable accommodation for any part of the employment process, please contact us by email at AWI talent acquisition and let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Come and build your future with us and apply today!