Marketing Communications Specialist Job

Primary location: Lancaster, Pennsylvania 
Relocation offered: No 
Employment status: Full-Time 
Travel: No 
Non-compete: No 

The estimated base salary range for this role is $61,930 to $92,890 per year.  
Individual pay is based upon location, skills and expertise, experience and other relevant factors

​What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
• Personal development to grow your career with us based on your strengths and interests.
• A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe. 
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. 

As our Marketing Communications Specialist, you will be responsible for developing and executing marketing strategies and objectives by utilizing effective marketing communications tactics. Reporting to the Marketing Communication Manager, you will also be tasked with managing projects related to product and program launches, communication plans, and other marketing communication initiatives.              

What's in it for you    

• Cross functional collaboration opportunities
• Room for growth and development
• Opportunity to work with Architects and Designers
• New Innovations

What you'll be doing

• Deliver communications plans, from ideas through copy and graphics, for a broad range of print and web/e-tactics including literature, sampling, merchandising, promotion, newsletters, publicity, case studies, emails, social media, and other communications vehicles, integrating messaging across all approaches.
• Develop and implement product and program launches.  This includes working with product marketing managers to establish and execute communications approaches to achieve desired sales results. 
• Work with product marketing managers, graphics designers and production to orchestrate activities and timelines. Inventory and expense management of specific programs and activities.
• Develop and execute marketing strategies and objectives by delivering effective marketing communications tactics including: 
  • Create new product and program concepts overseeing creative and commercialization tactics through implementation.
  • Create, monitor and track budgets. Evaluate ROI and recommend lowest cost, most effective tactics.
  • Integrate with advertising resources to support placement and integrate other marketing communications tactics, including publicity, email, web, social media, print literature, video and other communications tactics.
  • Develop communications across electronic platforms (web, mobile, social, video, tablets, etc.)
  • Assist with newsletter, direct mail, advertising, catalog, and data page creation/editing, data checking and proofreading.
  • Implement public relations programs, press releases, online events, and social media tactics, coordinating with team members and PR agency.
  • Plan and execute trade show support, including preparation of materials for rep use on a local basis.  Assist with National/Virtual Trade Shows as requested.
  • Participate in market research and design of new specification and selection tools.
  • Coordinate various marketing fulfillment duties including fulfillment for advertising, back of book inquiries, online presence, and other sales literature.
  • Actively use process improvement tools to achieve result simpler, faster & better without negative impact on our customers or team.

What will make you successful

• Proven ability to develop ideas, oversee graphic design and implement to support promotion/program or launch initiative in both print and web environments
• Creative abilities/approaches to messaging
• Strong written, verbal, interpersonal communication and organizational skills
• Strong reasoning and logic skills
• Proactive style; able to start and manage projects with minimal supervision
• Productive and able to manage multiple priorities at one time
• Experience in project management
• Ability to understand CAD files, Revit and web standard files used by our customers
• Experience with content and data management systems (Rhythmyx and eprod) a plus
• Fluent in MS Word, MS PPT, MS Internet Explorer, MS Excel, MS Outlook, Adobe Acrobat
• Adobe Photoshop, Adobe Acrobat, Rhythmix/Omniture training a plus
• Prior Ceilings, Suspension Systems or Commercial Building Industry knowledge a plus

Qualifications                                              

• Minimum of five years prior communications experience, including experience with e-platforms and web-based technologies, demonstrable ability/experience implementing communications tactics across print and web.
• Bachelor's degree (B.A.) in Communications from four-year College or university preferred.
• Current ceiling systems experience preferred.
• B2B experiences with our target customers a plus.

Why should you join Armstrong World Industries?

Armstrong World Industries (AWI) is a leader in the design and manufacture of innovative commercial and residential ceiling, wall and suspension system solutions in the Americas. With approximately $1B in revenue, AWI has about 2,800 employees and a manufacturing network of fifteen facilities in North America.

At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces.

For more than 150 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.

We are committed to developing new and sustainable ceiling solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.

Our Sustainability Ambition

"Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.

We are committed to:

• Engaging a diverse, purpose-driven workforce;
• Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet;
• Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play;
• Being a catalyst for change with all of our stakeholders; and
• Making a positive difference in the environments and communities we impact.

About the location (Lancaster PA)

Lancaster, PA. A great central location in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, great shopping, entertainment venues and restaurants.

Armstrong is committed to engaging a diverse, purpose-driven workforce.  As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard for race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at by email at AWI talent acquisition and let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Come and build your future with us and apply today!