WAVE National Sales & Marketing Manager Job

DATE: Sep 14, 2023

LOCATION: Malvern, Pennsylvania, United States

Company: Armstrong World Industries

Worthington Armstrong Venture (WAVE), a joint venture between Worthington Industries and Armstrong World Industries, has established worldwide leadership in the production of suspended ceiling systems. WAVE produces metal ceiling grids that can be combined with Armstrong ceiling boards as a complete package or sold individually.


Founded in 1992, WAVE operates under a long-standing corporate philosophy rooted in the golden rule. This philosophy serves as an unwavering commitment to the customer, supplier, and shareholder, and it serves as the foundation for one of the strongest employee-employer partnerships in American industry.


For more information about our products, please visit http://www.worthingtonarmstrongventure.com


WAVE is currently hiring a National Sales and Maketing Manager to join our team!


Responsible for achievement of WAVE corporate goals for sales volume, mix, price performance and profit objectives for Commercial Suspension Systems through the Armstrong field sales organization including management. Major emphasis is placed on the results achieved in the area of developing integrated ceiling solutions strategies, sales promotions and working with the Armstrong team to meet new product sales expectations. This role will also spend time training the Armstrong sales teams and customers. This role sits in the Malvern, PA or greater Philadelphia area. 




  • Accountability for Core Grid Systems pricing guidelines and metro pricing levels with Armstrong field management
  • New Product Development and implementation of
  • Core grid and specialty grid products sales promotions
  • Coordination and initiation of comprehensive communications strategy and tactics for the Armstrong field sales organization and channel customers
  • Managing, developing and participation in the training programs for installation specialists, field reps and customers as requested by Armstrong
  • Management and follow-up of distributor and contractor incentive programs working with Armstrong field management
  • Analyze market conditions and competitive activity and implement strategy accordingly by keeping WAVE management informed
  • Travel with grid specialists and Armstrong field reps to train and coach on the issues involved in converting customers and selling more Core Grid Systems
  • Manage competitive analysis, update and keep WAVE and Armstrong management informed of key developments
  • Account responsibility for Integrated Ceiling Solution partnerships
  • Lead through Armstrong General Sales Managers, Channel Managers and Armstrong Sales and Marketing Communications personnel.
  • Direct Reports: WAVE Commercialization Manager



  • External
  • Channel Customers 
  • Commercial Distributors, Commercial Contractors
  • Contractor customers of the commercial distributors
  • Integration partner companies
  • Internal
  • Armstrong Americas sales organization
  • Armstrong customer service center
  • Marketing Department
  • WAVE Leadership team and Engineering Department



  • Annual sales volume through Armstrong channel customers for Commercial and Retail Core Grid Systems
  • WAVE (U.S.) profit performance
  • Integrated Ceiling Solutions sale growth
  • Customer satisfaction (both channel customers and Armstrong field sales organization)



  • As a member of the WAVE management staff, participate in both WAVE and Armstrong sales and marketing strategies and policies.
  • Determine and/or recommend Core Grid Systems sales and marketing strategy and tactics which enhance our offer to the market
  • Provide leadership, direction and participate in sales activities that relate to Core Grid Systems with channel customers and the Armstrong field sales organization as necessary or required by field management and/or grid specialists
  • Participate in sales meetings, advisory committee meetings and grid events
  • Continually analyze, review and recommend actions that relate to improved performance of Core Grid Systems sales, pricing, profitability and communications
  • Develop and implement programs and promotions that increase the sales volume and profitability of Core Grid Systems in the commercial market
  • Establish a process and implement improvements to our sales aids, literature and technical information



  • This position reports to the Vice President, Global Sales and Marketing, WAVE.
  • This position will have two direct reports within the WAVE Sales & Marketing department. 



  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
  • Bachelors degree is mandatory; preferably in Business Administration, Marketing, Design, Architecture or Communications.
  • Minimum of 3-5 years marketing or ABP sales experience.
  • This position requires familiarity interal to AWI's sales and marketing strategies 
  • This position requires internal AWI experience selling integrated ceiling solutions and core grid products.
  • This position requires the incumbent to reside in the Malvern, PA or greater Philadelphia area. 
  • Strong presentation skills (oral and written)
  • Project management skills
  • Computer skills, specifically in MS office (i.e. Word, Excel, Outlook, and PowerPoint)


Desired Qualifications:

  • Masters degree
  • USGBC AP or GA, CSI, AIA, ASID, IIDA certifications
  • Experience with social media, CAD, BIM, web, virtual events.


Worthington Armstrong Venture (WAVE) offers competitive wages and comprehensive benefit package that includes, but not limited to: health, dental and life insurances, vacation, quarterly profit sharing, and a 401(K) Plan. WAVE is an equal opportunity employer. It is our goal to ensure that hiring, transfer, promotion, compensation and discipline decisions are based on the job-related qualifications, abilities and performance of employees and applicants. The Company does not discriminate against any employee or applicant on the basis of sex, race, color, religion, age, national origin, citizenship, disability or veteran status or any other reason prohibited by federal, state or local law.



The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this job, the employee is regularly required to: sit for prolonged periods; repetitive motion of hands/wrists/fingers; concentrate and repeat the same physical or mental activities over and over; think analytically and be exact or highly accurate; make decisions such as to identify moderate to complex problems, develop options and implement solutions; work in a team; ability to maintain regular, punctual attendance consistent with the ADAAA, FMLA and other federal, state and local standards; pay attention to and remember details; communicate effectively including active listening to understand points being made, and asking appropriate questions and not interrupting inappropriately; speak to convey information effectively; write to communicate effectively as appropriate for the needs of the audience; read to understand work related documents; move between different physical locations within and between buildings; and push, pull, carry and lift in the normal course of travel.



The work environment characteristics described here are representative of those an employee encounters while performing the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Requires working indoors in environmentally controlled conditions with standard level of noise common to an office environment including office equipment and co-workers speaking to each other and on phones. Employees are required to wear personal protective equipment when entering the floor of manufacturing facilities based on the specific requirements of each location.


Job Segment: Marketing Manager, Sales Management, Marketing Communications, Communications, Field Sales, Marketing, Sales