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Public Relations Manager Job

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DATE: Sep 19, 2025

LOCATION: Remote, Remote, United States

Company: Armstrong World Industries

Primary location: Remote, Remote 
Relocation offered: No 
Employment status: Full-Time 
Travel: 11%-25% 
Non-compete: No 


Location: Work from home position located in Remote, Remote 

 

The estimated base salary range for this role is $125,000 to $155,000 per year.  
Individual pay is based upon location, skills and expertise, experience and other relevant factors (salary may be adjusted based on geographic location)

 

​What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

 

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

 

  • A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
  • Personal development to grow your career with us based on your strengths and interests.
  • A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. 

 

Reporting to the Sr. Director, Marketing & eCommerce, the Public Relations Manager will develop and implement strategic public relations initiatives to elevate Armstrong’s brand and drive demand creation. This role will focus on building visibility, credibility, and reach through media relationships, content creation, storytelling, and strategic outreach. The ideal candidate will have a mix of creativity, strategic thinking, and strong project management skills to drive brand awareness, enhance the company’s public image and story, and engage key stakeholders, while effectively measuring the impact of their efforts.

 

What’s in it for you!

  • Play a key role in shaping the voice of a growing brand.
  • Build relationships cross-functionally within the organization and with media outlets.
  • Work with great teams who thrive on creativity and collaboration.

 

What You’ll Do

    PR Strategy & Execution

  • Develop and execute comprehensive PR strategies to increase brand visibility and enhance reputation.
  • Leverage PR to support AWI’s affiliate brand strategy and demand creation activities, ensuring alignment across channels and customer touchpoints.
  • Own and cultivate relationships with trade publications, media outlets, and press contacts to ensure consistent and positive media coverage.
  • Write, edit, and distribute press releases, maintaining a high standard of content quality.
  • Provide support to Corporate Communications team, ensuring internal and external messaging is aligned.

 

    Content Creation & Strategy

  • Create compelling content including op-eds, blogs, social media posts, and other communications to support PR strategy.
  • Develop key messaging and narratives that resonate with target audiences and reflect brand values.

 

    Media Relations, Partnerships, & Influencer Engagement

  • Build and nurture strong relationships with key influencers, thought leaders, and brand ambassadors.
  • Partner with the social media team to identify new influencers and grow engagement and impact on sales growth.
  • Evaluate and establish key industry partnerships to increase visibility in key market segments and audiences.
  • Leverage partnerships to enhance brand credibility and reach through collaborations, guest posts, interviews, and more.

 

    Analytics & Reporting

  • Partner with Analytics team to measure the impact of PR on strategic business outcomes.
  • Monitor and report on key PR performance metrics including media reach, sentiment analysis, brand perception, and other relevant KPIs.
  • Use data-driven insights to continuously refine and improve PR strategies.

 

    Brand Positioning

  • Ensure consistency in messaging across all PR channels, aligning with overall brand strategy and positioning.
  • Collaborate with cross-functional teams to integrate PR efforts into broader marketing initiatives.

 

    What Will Make You Successful

  • Proven success in managing public relations campaigns, securing media coverage, and collaborating across a diverse marketing organization.
  • Excellent verbal and written communication skills, with the ability to create compelling content for different platforms.
  • Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Creative and strategic thinker, with the ability to adapt to changing circumstances.
  • Proficient in digital marketing tools and PR platforms.
  • Experience with social media platforms and analytics tools to track performance and engagement.
  • Creative thinking with attention to detail.

 

    Qualifications

  • Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
  • 8+ years of experience in public relations, preferably managing a team.

 

 

Why should you join Armstrong World Industries?

Armstrong World Industries (AWI) is an Americas leader in the design and manufacture of innovative interior and exterior architectural applications including ceilings, specialty walls and exterior metal solutions. With approximately $1.4 billion in revenue, AWI has about 3,700 employees and a manufacturing network of 21 facilities in North America.

 

At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces.

 

For more than 160 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.

 

We are committed to developing new and sustainable architectural solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.

 

Our Sustainability Ambition

"Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.
We are committed to:

  • Engaging a diverse, purpose-driven workforce;
  • Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet;
  • Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play;
  • Being a catalyst for change with all of our stakeholders; and
  • Making a positive difference in the environments and communities we impact.

 

About the location (Lancaster PA)

Lancaster, PA. A great central location in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, great shopping, entertainment venues and restaurants.

 

Armstrong is committed to engaging a diverse, purpose-driven workforce.  As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard for race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at by email at AWI talent acquisition and let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

 

Come and build your future with us and apply today!

 

                                                                                                                        #LI-MM1


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